2003
Melbourne · Est. 2003 · Boutique Digital

We don't work
with everyone.
Just those we believe in.

Twenty-two years in digital. We've worked with Australia's top brands, backed businesses with successful exits, and built a career that now looks a lot like a lifestyle. This is what boutique looks like.

See What We Do View Our Work
22+
Years in digital
50+
Brands worked with
8
Successful exits
3
Active investments
Our Story

Started Early.
Still Evolving.

InDigital Media started in 2003 — when the internet was just hitting its stride and most businesses didn't have a digital strategy, let alone need one. We were early. Over two decades, we watched the landscape shift from banner ads to search, from search to social, from social to AI.

We've morphed the business into our lifestyle. We only work with clients we genuinely like and believe in — and that makes all the difference.

Today we're a boutique trusted digital partner — not an agency. A small, experienced team that goes deep with a handful of clients who share our values. We've worked with Australia's top brands on paid search, social commerce and organic growth. We've invested in businesses that have had successful exits. And we're still building.

Mark Spektor — Founder, InDigital Media
Mark Spektor
Founder · Strategist · Investor · Mentor
Twenty-two years building, growing and investing in digital businesse. Early mover in paid search and social commerce before either term was mainstream. Now focused on a small number of founders worth backing — and companies worth investing in.
Connect on LinkedIn
2003
Founded
50+
Brands
MEL
Based
What We Do

Four Things.
Done Properly.

We're not a full-service agency trying to be everything. We do four things exceptionally well — performance marketing, AI search, honest mentoring, and smart capital. Often all four at once.

01
Performance Marketing
Paid search and paid social by people who've been running campaigns since before most platforms existed. No vanity metrics — only revenue-driving outcomes your business can actually measure.
Google Ads Meta Ads Social Commerce Shopping
02
GEO & AI Search
Organic search has fundamentally changed. We optimise for the new reality — AI-generated answers, Generative Engine Optimisation, and traditional SEO that still drives qualified traffic. Most agencies haven't caught up. We have.
SEO GEO AI Visibility Content
03
Mentoring & Advisory
Working directly with founders and business owners to scale their idea or business. Real, experienced guidance from someone who's built and backed businesses. We've been in the trenches — we know what moves the needle.
Founder Advisory Growth Strategy Go-to-Market
04
Investment & Capital
We invest in businesses we believe in — cash, resources, or both. We've backed founders that have had successful exits and some we're still building. If you're worth backing, we want to be in your corner from the start.
Direct Investment Resource Capital Equity Partnerships
Selected Work

Brands We've Helped Grow.

Work With Us →
Paid Search · SEO · GEO · AI Search
GreenPan Australia
Premium ceramic non-stick cookware brand needing a performance lift in a competitive category. We took over paid search, SEO and GEO optimisation — driving consistent year-on-year growth through a disciplined combination of always-on search and AI-led organic visibility.
20% YoY
Revenue growth
Ongoing
Partnership
Search + GEO
Full coverage
Dev · Mentoring · Paid Search · SEO · GEO · Social
ATAR Notes / InStudent Group
Full-service partnership covering development, mentoring, paid search, SEO, GEO and paid social. Built into the largest student community and B2C website in Australia. Successful exit.
#1
Student platform AU
Exited
Successful exit
Paid Search · SEO · Social Strategy · Web Redesign
A2 Milk Company
Redesigned over 8 websites, comprehensive SEO program and integrated social media strategy that dramatically improved web traffic and consumer advocacy across ANZ. Worked directly with the CEO and Marketing Director for over 16 years.
8 Sites
Redesigned
16 Years
Partnership
Strategy · SEO · Paid Search · Content · Reviews
Newbornbaby.com.au
Built the full digital strategy, SEO, paid search, content creation and review programs from the ground up. Grew it into one of Australia's most successful parenting blogs — now a go-to advertising platform for the country's leading parenting brands.
Top AU
Parenting blog
Brand ads
Media platform
Brand Launch · Paid Search · Social · SEO
NP Brands Australia
Helped launch multiple household brands now among the best in their Australian categories — including Sudocream, Isocol, Heinz Baby Basics and Baby U. End-to-end digital launch strategy across paid and organic channels.
4 Brands
Launched
Category
Leaders
Digital Strategy · EDM · Social Ads · SEO · Product Launch
Abbott Diabetes Care
Digital strategy, EDM strategy, social ads and SEO supporting the Australian launch of FreeStyle Libre — the first wireless glucose monitor in Australia. A landmark product launch combining awareness and performance channels across ANZ.
AU First
Wireless glucose monitor
Launch
Full-funnel campaign
Shopify · Content Creation · Organic Social · Paid Ads
Bhave Hair
Australia's leading salon hair product brand. Launched the new Shopify store, built content creation workflows, grew organic social and ran paid ads — taking a premium salon brand into direct-to-consumer at scale.
D2C
Shopify launch
Leading
Salon brand AU
Web · Google · Facebook · SEO
Orbit Homes
Multi-year digital partnership building their entire online presence — website, Google, Facebook and ongoing SEO. A relationship built on trust and results that lasted over five years.
5+ Years
Partnership
Full Build
Digital presence
What Clients Say

Straight From the People
We've Worked With.

★★★★★
"In-Digital redesigned our website which, combined with an impactful SEO program, dramatically improved our website hits. They developed a comprehensive social media strategy that considerably improved consumer advocacy and engagement. A responsive supplier who turns requests around quickly."
P
Peter Nathan
Executive General Manager · A2 Dairy Products
★★★★★
"Mark and his team are capable, committed and dedicated. They work with you to find the best solution — and they are just great people and very pleasant to work with. A truly valued partner."
P
Pamela Ramali
Sensor Commercialisation Manager · Abbott ANZ
★★★★★
"The team at InDigital Media have been integral to the increased awareness and brand building of Food for Health. Their guidance and advice is priceless — we would not be without them."
N
Narelle Plapp
Founder · Food For Health
★★★★★
"Orbit Homes have been using InDigital Media for several years. They have a wealth of knowledge and offer continuous guidance. Their staff are a pleasure to work with and action any request in a timely manner."
P
Paul Millson
Sales & Marketing Director · Orbit Homes
Investment & Capital

We Don't Just
Advise. We Invest.

Over the years we've moved beyond digital services into taking stakes in businesses we believe in. Some have had successful exits. Some we're still operating. All of them had one thing in common — a founder worth backing.

Our investment isn't always cash. Sometimes it's resources, networks, and the kind of hands-on support you can't buy from a passive investor. We've been on both sides of the table and know exactly what moves the needle.

1
Capital Investment
Direct cash investment into early-stage and growth-stage businesses with strong digital potential and the right founding team.
2
Resource Investment
We put our team, tools and networks to work for businesses we back. Sometimes that's worth more than the cash itself.
3
Strategic Partnership
Equity partnerships where we take an active role in growth — not passive board seats, but genuine operators in the trenches.
4
Exit Track Record
We've had successful exits and know what a business needs to look like to attract serious buyers. We build with the end in mind.
Brands We Have Worked With
InDigital Media — Boutique Digital Partner Since 2003

Let's See If We're
A Good Fit.

We're selective about who we work with — and that's exactly why our clients trust us. If you're building something worth backing, let's have a real conversation.

Caulfield North, Melbourne