Social Media and Social Marketing

Integrating social media into your online strategy is an effective and personal way to communicate with your audience. Using social networks like Twitter, Facebook and YouTube enables you to actually begin to have conversations with your customers. When people feel like they have a direct relationship with a company or brand it dramatically increases consumer loyalty and customer satisfaction.

InDigital Media can tailor social media to your specific goals. Whether you want to increase brand awareness, provide accurate information about your company/products, become more responsive to consumer audiences or just make your brand a little more “human” to the outside world, we can customise your social media strategy accordingly.

Social media is becoming one of the most powerful online tools a company can have. However, left in the wrong hands, social media can have a negative effect on your online reputation. We have the expertise, knowledge and confidence to launch your company into the social media world with integrity.

• One in two Australians use social networking sites like Facebook and Twitter.
• 41% of Australians have published their opinion about a specific brand and 86% of Australians read such content.
• Start or join conversations about your brand or company.
• Gain more control over your online presence.
• Two-tier marketing - If one person interacts with your brand online, their online friends see this information too. If they have 300 friends, potentially 300 new people will see your brand name and who interacted with it.
• Interact directly with your audience or consumers and find out specifics about your target audience.
• Road test ideas and plans before committing to them.
• Increase brand visibility.
• Build a community around your brand or company.
• Utilise your audience to create new ideas for your company through fun competitions.
• Be seen as innovative and engaging with current trends.